Privacy policy

2. PRIVACY POLICY

Last Updated: November 5, 2026

This Privacy Policy describes how Comfrt, operated by HENRIQUEZ VENTURES LLC, collects, uses, stores, and discloses personal information when customers visit or make purchases through https://comfrt.pro.

1. Business Information and Data Controller

Brand Name: Comfrt
Legal Business Name: HENRIQUEZ VENTURES LLC
Registered Business Address: 4366 SW 161st Pl, Miami, FL 33185, United States
EIN: 39-4255247
Customer Support Email: support@comfrt.pro
Customer Support Phone: +1 646-209-9461
Website: https://comfrt.pro

HENRIQUEZ VENTURES LLC operates the Comfrt online store and is responsible for the processing of personal information described in this policy.

2. Personal Information We Collect

We may collect the following categories of personal information:

Contact Information

Full name.
Billing address.
Shipping address.
Email address.
Telephone number.

Order and Transaction Information

Products purchased.
Order history.
Payment status.
Transaction details.
Refund and customer service records.

Payment Information

Payments are processed through third-party payment providers and Shopify-supported payment services.

We may receive transaction-related information, payment status, and limited payment details necessary to manage orders. We do not intentionally store complete payment card numbers or security codes on our own systems.

Technical and Device Information

IP address.
Browser type.
Device information.
Operating system.
Website interaction information.
Cookie identifiers.
Referral sources.
Approximate location derived from technical information.

Marketing Information

Email marketing preferences.
Newsletter subscriptions.
Advertising interactions.
Marketing campaign engagement.

3. How We Use Personal Information

We use personal information for the following purposes:

Processing and fulfilling customer orders.
Coordinating product shipments with third-party suppliers.
Providing shipping updates and tracking information.
Processing refunds and customer requests.
Communicating about orders and customer support.
Preventing fraudulent transactions.
Maintaining website functionality.
Improving our online store.
Measuring website traffic and advertising performance.
Sending promotional communications where legally permitted.
Complying with applicable legal and regulatory obligations.

4. Legal Bases for Processing Under UK GDPR

For customers in the United Kingdom, we process personal information under the following lawful bases, as applicable:

Contractual Necessity

Processing necessary to accept, manage, and fulfill orders, provide customer support, and perform our contractual obligations.

Legal Obligation

Processing necessary to comply with tax, accounting, consumer protection, and other applicable legal requirements.

Legitimate Interests

Processing necessary for legitimate business interests, including fraud prevention, website security, business administration, and service improvement, provided those interests do not override individual rights and freedoms.

Consent

Processing based on consent, including non-essential advertising cookies, certain tracking technologies, and promotional email marketing where consent is required.

Customers may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

5. Sharing Personal Information

We may share personal information with the following categories of service providers:

Shopify

Our online store operates on Shopify, which provides e-commerce hosting, checkout functionality, and related services.

Payment Processors

Payment providers process transactions and payment-related information.

Third-Party Suppliers and Fulfillment Partners

Because products are shipped directly from China by third-party suppliers, we may share necessary customer information, including names, shipping addresses, and order details, to fulfill purchases.

Shipping and Logistics Providers

We share necessary delivery information with carriers, freight handlers, and tracking service providers.

Marketing and Analytics Providers

We use third-party technologies to understand website activity, measure advertising performance, and manage marketing communications.

Professional and Legal Service Providers

We may disclose information to accountants, legal advisers, regulators, or public authorities where necessary or legally required.

We do not authorize service providers to use personal information for purposes unrelated to their contracted services, except where permitted by law.

6. International Data Transfers

HENRIQUEZ VENTURES LLC is established in the United States, and our fulfillment arrangements involve suppliers and service providers located in other countries, including China.

Personal information from United Kingdom customers may therefore be transferred outside the United Kingdom.

Where the UK GDPR applies, we will use an appropriate lawful transfer mechanism where required, such as applicable UK adequacy regulations, the UK International Data Transfer Agreement, or the UK Addendum to the EU Standard Contractual Clauses, together with any required transfer assessment and supplementary safeguards.

Customers may contact us for further information about applicable transfer safeguards.

7. Cookies and Tracking Technologies

Our website uses cookies, pixels, tags, and similar technologies to operate the store, understand customer behavior, measure advertising performance, and improve marketing activities.

The technologies used include:

Meta Pixel

Provider: Meta Platforms.

Purpose:

Measuring advertising performance.
Understanding interactions with advertisements.
Supporting advertising attribution.
Building and measuring advertising audiences.

Google Analytics 4

Provider: Google.

Purpose:

Measuring website traffic.
Understanding browsing behavior.
Analyzing website performance.
Identifying opportunities to improve the shopping experience.

TikTok Pixel

Provider: TikTok.

Purpose:

Measuring advertising conversions.
Understanding interactions with TikTok advertisements.
Measuring campaign performance.
Supporting advertising optimization and audience measurement.

Klaviyo

Provider: Klaviyo.

Purpose:

Managing email marketing.
Measuring email campaign performance.
Managing customer communication preferences.
Supporting marketing automation.

These technologies may collect technical identifiers, browsing activity, device information, and interactions with our website.

Managing and Rejecting Cookies

Customers can manage non-essential cookies through the cookie consent banner or available cookie preference settings on our website.

Customers may:

Accept all cookies.
Reject non-essential cookies.
Select individual cookie categories where available.
Change their preferences through the available cookie settings.
Restrict cookies through their browser settings.

For United Kingdom visitors, non-essential cookies and similar tracking technologies will be activated only where the required consent has been obtained, subject to applicable legal exceptions.

Blocking certain cookies may affect website functionality.

Disabling cookies through a browser does not necessarily delete information previously collected by third-party providers.

8. Email Marketing

Customers may receive promotional emails if they have subscribed or where another lawful basis permits such communications.

Every promotional email will include an unsubscribe option.

Customers may withdraw their marketing consent or unsubscribe at any time.

Unsubscribing from marketing communications will not affect essential transactional communications, such as order confirmations, shipping notifications, and refund updates.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy.

Retention periods depend on:

The nature of the information.
The purpose for which it was collected.
Applicable accounting and tax requirements.
Fraud prevention obligations.
Legal claims and dispute resolution requirements.

Information that is no longer necessary will be deleted or anonymized where appropriate and legally permitted.

10. Data Security

We implement reasonable technical and organizational measures designed to protect personal information against unauthorized access, alteration, disclosure, and destruction.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

11. United Kingdom Privacy Rights

Under the UK GDPR and applicable data protection legislation, individuals may have the right to:

Request access to personal information.
Request correction of inaccurate information.
Request deletion of personal information.
Request restriction of processing.
Object to certain processing activities.
Request data portability where applicable.
Withdraw consent where processing is based on consent.
Object to direct marketing.
Lodge a complaint with the Information Commissioner's Office.

Requests may be submitted to:

support@comfrt.pro

We will respond within the applicable statutory timeframe.

Customers may also contact the UK Information Commissioner's Office:

https://ico.org.uk/

12. California Consumer Privacy Rights

This section applies to California residents to the extent HENRIQUEZ VENTURES LLC is subject to the California Consumer Privacy Act, as amended by the California Privacy Rights Act.

Depending on the law's applicability and any relevant exemptions, California residents may have the right to:

Know the categories and specific pieces of personal information collected.
Know the categories of sources from which personal information is collected.
Know the purposes for collecting, using, selling, or sharing personal information.
Request deletion of personal information.
Request correction of inaccurate personal information.
Obtain information about disclosures to third parties.
Opt out of the sale or sharing of personal information, including certain sharing for cross-context behavioral advertising.
Limit certain uses and disclosures of sensitive personal information.
Receive equal service and pricing regardless of exercising privacy rights.

Where required, customers may exercise applicable opt-out rights through the website's privacy or cookie preference settings or by contacting:

support@comfrt.pro

We will not unlawfully discriminate against customers for exercising applicable privacy rights.

Requests may be subject to identity verification and legally recognized exceptions.

13. Children's Privacy

Our online store is not intended to knowingly collect personal information directly from children in circumstances where parental authorization is required.

If we become aware that personal information has been collected in violation of applicable law, we will take appropriate steps to address the information.